Saturday, December 31, 2011

Time Management Strategies

There are all kinds of devices and technologies around to help you save time. But the more things there are to save time, the more it seems like we don’t have enough. Everyone could use a little help getting more done, so here are a few tips on help you manage your time wisely


From: http://ping.fm/Qp8WL

Using Mobile Coupons to Enhance Current Advertising

Using a mobile coupon strategy as part of a wider concerted marketing effort can be a great way to build customer loyalty.

From: http://ping.fm/EVZKu

Website Promotion Using SEO

In terms of search engine optimization, the on-page attributes are only part of the equation. A successful SEO campaign also requires link-building, which means garnering links with your keyword as the anchor text

From: http://ping.fm/nKUbm

Pushing the Freeline As a Marketing Strategy

If you’ve been around the marketing community for any length of time, you’ve likely heard the ‘experts’ mention ‘pushing the freeline’. This basically means providing high quality products and services to qualified prospects for free in a bid to convert them into customers later down the line. While this tactic is quite common in Internet marketing, it’s not used so often outside of this very narrow market.

From: http://ping.fm/R95y2

Website Management - Critical Aspect of Business |

It’s a fact – the content on websites is getting older every day. The reality is, if you want your website to work, it must be fresh and it must be cared for constantly.

From: http://ping.fm/5Sa0I

B2B Marketing Strategies

Marketing in the business-to-business (B2B) arena is a completely different game than its consumer counterpart. ‘Buy one get one free’ offers simply won’t have the same effect when you’re dealing with professional clients.

From: http://ping.fm/Kz91U

Keep Your Business Vision Alive

The problem with many small business owners is that when they get started they’re all gung-ho and working hard, but after they reach some disappointment, they lose sight of their vision and often stop trying as hard. To run a successful business, it is essential to keep your vision alive.

From: http://ping.fm/AMTQC

Keep Your Business Vision Alive

The problem with many small business owners is that when they get started they’re all gung-ho and working hard, but after they reach some disappointment, they lose sight of their vision and often stop trying as hard. To run a successful business, it is essential to keep your vision alive.

From: http://ping.fm/T9fQ8

Taking Risks to Improve Your Business

In life, there is almost always some element of risk. It doesn’t matter what your do or how stable it seems to be, there is always the chance that something will not go as well as planned.

From: http://ping.fm/1fQJC

Writing Publicity-Friendly Content

The content on your site is one of the best tools to attract traffic, customers, and even the attention of the media. If a reputable media outlet is going to print your article or refer to your business in theirs, it can go a long way towards establishing your brand and improving your overall search optimization ranking.

From: http://ping.fm/2L16z

Thursday, December 29, 2011

Avoiding Keyword Ranking Problems

The problem is that the keywords that are hailed as the end-all be-all of SE ranking are not always the most important in terms of what drives traffic.

From: http://ping.fm/dfL7K

Forum Marketing Tips

Posting on forums is one of the cheapest and fastest ways in which you can advertise your products on the Internet. However, make sure to proceed with caution.

From: http://ping.fm/nw9EO

Profitable Reasons to Brand Yourself

Branding is the process by which business people differentiate themselves by effectively articulating what makes them unique from their competitors.

From: http://ping.fm/nceXl

Cutting Edge Web Design

For an online business, their website is your their window, and just like any good store, the best window dressing will attract the customers in droves.

From: http://ping.fm/UNS5r

Marketing Budgets Can Go Further During A Recession

Brands that increase advertising during a recession, when competitors are cutting back, can improve market share and ROI better than during good economic times.

From: http://ping.fm/mhuUy

The Reality of a Top Search Engine Ranking

Search engines try to get the most relevant content in front of someone using them but SEO experts are still trying to find loopholes to get clients to the top.

From: http://ping.fm/fyoQ5

Choosing An Online Niche

If you are thinking about starting an online business the first step you should take is to find a niche product or service that caters to a specific need.

From: http://ping.fm/jVsvY

Email Marketing Tips for Small Businesses

A reader may only see your subject line before deciding whether to read your email, you don't waste time. Make sure they immediately see why it's worth reading.

From: http://ping.fm/NfIFt

Monday, December 19, 2011

Article Marketing vs PPC Marketing http://amplify.com/u/a1kvo3

Article Marketing vs PPC Marketing

Using both article marketing and pay per click marketing among other forms of advertising is common-place for the majority of experienced internet marketers.

From: http://ping.fm/93XnC
Build a Website that Sells http://amplify.com/u/a1kvnz

Build a Website that Sells

Many websites are almost impossible to find your way around, or even tell what they is about. This is not the first impression you want to give your visitors.

From: http://ping.fm/gKBTf
Boost Your Email Subscribers http://amplify.com/u/a1kvnp

Boost Your Email Subscribers

Even though your email list is an asset in itself, it requires real marketing effort and dedicated promotional muscle to make it as valuable as it can be.

From: http://ping.fm/Y5fjF

Resources Every Copywriter Must Have

Copywriting is strategically writing words to promote a product, business, or ideas with the ultimate intention of having the reader take some form of action.

From: http://ping.fm/eBYEc

Increase Your Online Conversion

When your website moves from an online brochure to a lead generating tool, you can free up more time to grow your business, and service your clients better.

From: http://ping.fm/CBTMZ
Marketing Mistakes Made by Small Business Owners http://amplify.com/u/a1kvnf
Get more facebook fans http://amplify.com/u/a1kvnc

Marketing Mistakes Made by Small Business Owners

Here are some mistakes entrepreneurs may overlook or struggle with when marketing themselves:

From: http://ping.fm/fMz7N
Running a Successful Affiliate Program http://amplify.com/u/a1kvn8

Running a Successful Affiliate Program

Affiliate programs are a great way for businesses to get started selling their products without a lot of capital. This article give some tips on how to succeed.

From: http://ping.fm/KOu6f
Exploring the Twitterverse http://amplify.com/u/a1kvn3

Exploring The Twitterverse

Any size or type of organization across any sector can put Twitter to work for them to drive website traffic, create a buzz and ultimately increase sales.

From: http://ping.fm/MUcUL
Email and Mobile Marketing Becoming More Affordable http://amplify.com/u/a1kvmw

Email and Mobile Marketing Becoming More Affordable

Both email and mobile marketing have risen in popularity amongst businesses due to its effectiveness in building customer loyalty and increasing revenue.

From: http://ping.fm/536y0
Onsite Search Engine Optimization http://amplify.com/u/a1kvmh

Get More Fans on Facebook

Facebook is an important promotion tool for many businesses, but they often struggle with getting new Facebook fans. This article gives 10 tips on how to do so.

From: http://ping.fm/kasue

Onsite Search Engine Optimization

Any business that desires a strong online presence must take the time to ensure their website is optimized if they wish to maximize their return on investment

From: http://ping.fm/nWKtQ

Thursday, December 8, 2011

Website Traffic to your Blogs

Blogging is one of the fastest ways to promote your business to others, but there is no way you can make it a success without significant amounts of traffic.

From: http://ping.fm/iYWgP
Effective Website Content http://amplify.com/u/a1jndd

6 Reasons to Get a Web Presence

It’s no surprise that some are hesitant to expand their business into the online marketplace. It’s intimidating, and the penalties for failure can be harsh.

From: http://ping.fm/a35Uo

10 Steps to Internet Marketing Success

If you read and judiciously apply the effective and proven success steps presented in this article, you can absolutely make money with Internet Marketing.

From: http://ping.fm/1oPdV

Killer Website Content

Creating content can be tough - there are literally billions of pages online, many written with the intention of using the Internet as a business portal.

From: http://ping.fm/5Uo9o
Different Pages Required for an Online Business http://amplify.com/u/a1jnc6

Different Pages Required for an Online Business

An internet based business should have two types of pages - a sales page and a content page, also known as squeeze pages and article pages.

From: http://ping.fm/by1EO
Email Marketing Is Still Effective http://amplify.com/u/a1jnbi

Email Marketing Is Still Effective

Since we are currently experiencing one of the worst recessions since the Great Depression, millions of people around the world have certainly felt the impact. However, this does not mean that all is bleak from a business standpoint.

Despite the economic climate, many companies both large and small have managed to maintain their sales levels or even increase them by utilizing email marketing. That’s how powerful this strategy can be. While this is not the sole reason why companies have been able to survive, it certainly is not one to be ignored. It has it has been proven to produce results and an incredible return on investment. This not only applies to online businesses, but offline ones as well.

From: http://ping.fm/7nmGM

Saturday, December 3, 2011

Common SEO Myths Explained http://amplify.com/u/a1jajt
Knowing the Difference Between Good and Bad Marketing Information http://amplify.com/u/a1jajq

Logic Path Marketing Blog

Feeds are a way for websites large and small to distribute their content well beyond just visitors using browsers. Feeds permit subscription to regular updates, delivered automatically via a web portal, news reader, or in some cases good old email.

From: http://ping.fm/HfqwJ

logicpath on Xanga

When you register at any one of these communities, this will allow you to create, share, and view content across all the communities

From: http://ping.fm/6EDSo

Online Marketing Blog

Get noticed on Typepad. Grow your audience with built-in SEO and sharing to Twitter and Facebook.

From: http://ping.fm/RVj0n

LogicPath - FriendFeed

FriendFeed is a service that makes it easy to share with friends online. It offers a fun and interactive way to discover and discuss information among friends.


From: http://ping.fm/exG52

Jacob Lazer's Amplify | Amplify.com

You will likely need to implement several backlinking strategies in order to improve your results. Depending on how hard it is to rank for a specific keyword.

From: http://ping.fm/ZkmE1

logicpath livejournal

Depending on how hard it is to rank for a specific keyword, you will likely need to implement several backlinking strategies in order to improve your results.

From: http://ping.fm/k5SNt

Jacob Lazer's Amplify | Amplify.com

One of the greatest strengths of the Web is that it gives everyone with a connection the ability to publish content, period. Anyone can register domain names and build attendant webpages, often for what amounts to a pittance. Some domains cost as little as ten dollars to register, or less if the buyer wishes to bundle the purchase of several names at once. Naturally, this flexibility has attracted the attention of people with less than honest motives for their efforts.

From: http://ping.fm/vNGnt

Logic Path on Tumblr

At Logic Path, our goal is to help all types of businesses realize the potential of the Internet to attract more customers and sales leads. Our practically obsessive approach to providing personalized customer service enables us to create marketing campaigns built to meet the specific business goals of each individual client.

From: http://ping.fm/mbbXn
Knowing the Difference Between Good and Bad Marketing Information http://amplify.com/u/a1jaiy

Jacob Lazer's Amplify | Amplify.com

One of the greatest strengths of the Web is that it gives everyone with a connection the ability to publish content, period. Anyone can register domain names and build attendant webpages, often for what amounts to a pittance. Some domains cost as little as ten dollars to register, or less if the buyer wishes to bundle the purchase of several names at once. Naturally, this flexibility has attracted the attention of people with less than honest motives for their efforts.

From: http://ping.fm/45tHy
Common SEO Myths Explained http://amplify.com/u/a1jaiz
Using Viral Marketing http://amplify.com/u/a1jaip
Over Analysis Can Kill A Business http://amplify.com/u/a1jahw

How To Use Viral Marketing

You don’t need to buy expensive advertising to have an effective online presence. Viral marketing campaigns can be very inexpensive yet remarkably effective.

From: http://ping.fm/GuhaX
Proven Internet Marketing Strategies http://amplify.com/u/a1jahn

Over Analysis Will Kill your Business

Have you ever heard saying “analysis = paralysis?” This phrase describes the difficulties faced by a large number of entrepreneurs in this day and age.

From: http://ping.fm/5PTdL

Proven Internet Marketing Strategies

Creating an online business takes some planning and strategy if you want it to succeed. You must have fundamental marketing strategies behind your website.

From: http://ping.fm/8K1IK

Internet Marketing Information: How to Tell the Good From the Bad

It can be difficult to sort through all the online clutter to find internet marketing information that is genuine, reliable and most importantly, profitable.

From: http://ping.fm/9qcIk

Common SEO Myths Explained

There are a lot of misconceptions about SEO that can be hard to confirm because of the ever changing techniques and the complexities of the search engines.

From: http://ping.fm/aHnfi

Monday, November 28, 2011

DIY Backlinking Strategies http://amplify.com/u/a1j3sh
3 Tips for SMS and CRM http://amplify.com/u/a1j3sr
New Concerns About Online Shopping and Identity Theft http://amplify.com/u/a1j3sm

3 Tips for SMS and CRM

As more consumers prefer their mobile phones to traditional landlines, businesses are finding that SMS communication is becoming increasingly important.

From: http://ping.fm/tR99g

New Concerns About Online Shopping and Identity Theft

If you get a queasy feeling in your stomach whenever you type your credit card number on a website – you are certainly not alone, according to a new study.

From: http://ping.fm/SEQMN

DIY Backlinking Strategies

Depending on how hard it is to rank for a specific keyword, you will likely need to implement several backlinking strategies in order to improve your results.

From: http://ping.fm/FtqmQ
Mobile Shopping Is Growing Quickly http://amplify.com/u/a1j3sb

Skyrocket Your Perceived Value

When we present our product or service to visitors, it is vital that they see the value within as important as their desire to improve themselves.

From: http://ping.fm/7eM4x

Mobile Shopping Is Growing Quickly

According to a new study by ABI Research, in 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about 8% of the total e-commerce market.

From: http://logicpath.com/blog/general/mobile-shopping-is-growing-quickly

Wednesday, November 23, 2011

The Lifeblood of the Internet http://amplify.com/u/a1iu64

Local Business Online Visibility Tips

Very small changes to your every day business routine can make a big difference when it comes to the online visibility for your local business.

From: http://ping.fm/1dPlF

The Lifeblood of the Internet

When you look at the Internet you should see two things. There is the content and then there are the applications that allow you to interact with the content.

From: http://ping.fm/HCp48
Get on Page One of Google http://amplify.com/u/a1iu5o

How to Get on Page One of Google

As people online are increasingly using the Internet to search for information – top ranked websites in the Google search results still get the most clicks.

From: http://ping.fm/1DI47
Online Brand Management http://amplify.com/u/a1iu5b

Online Brand Management

There are still individuals online who aren’t content to promote their brand through their own efforts, but would prefer to profit by the work of others.

From: http://ping.fm/VbRyt
Your Website Call to Action http://amplify.com/u/a1iu49

Your Website Call to Action

You can lead your customer to the water, but you must also tell them to drink. You have to make it clear what they need to do next with a 'call to action'.

From: http://ping.fm/nZd8K
Successful Internet Marketing http://amplify.com/u/a1iu3q
Laying the Foundation for Online Growth http://amplify.com/u/a1iu2w

Successful Internet Marketing

Internet marketing has helped countless individuals and businesses to make significant amounts of money online. In order to be successful with internet marketing, it is imperative that you avoid the common mistakes made by those new to the industry.

From: http://ping.fm/vU32T
Online Advertising Campaigns http://amplify.com/u/a1iu2s

Laying the Foundation for Online Growth

The Internet has brought business into the homes of consumers near and far and made doing business not only easier, but also potentially more profitable.

From: http://ping.fm/YUkl7

Online Advertising Campaigns

Although online and offline marketing methods both possess the same fundamentals, there are vast differences on how their respective strategies are implemented.

From: http://ping.fm/pyBSz

Social Media as a Negotiating Tool

Nobody knows what social media will look like five years from now, but it looks like the concept of using the internet to socially communicate is here to stay.

From: http://ping.fm/PLOBX
Track and Test Your Ads with Mobile and Email Marketing http://amplify.com/u/a1iu0q

Track and Test Your Ads with Mobile and Email Marketing

many traditional media outlets are heading south faster than you can say ‘pay per click’. In the race to secure ad spend in the 21st century, the old school are losing badly. There is one key reason for this seismic shift in the advertising and marketing industries – the ability to track results.

From: http://ping.fm/zAws8

Sunday, November 20, 2011

Effective B2C Marketing

Building a sustainable base of consumer buyers is about putting yourself in front of the buyer as often as possible and pushing all the right buttons.

From: http://ping.fm/jPrd6

Wednesday, October 5, 2011

Four Free and Easy Ways to Increase Your Email List |

You have set up your mailing list, put an opt-in form on your website, but you’ve still got no subscribers.

What gives? Setting up your mailing list is only half the battle; the other half is all about marketing it effectively.

From: http://ping.fm/36Vtl

Choosing An Online Niche

A lot of people new to the online business world make the mistake of choosing a product or service that is considered “hot” at the moment without thinking about the competition level or whether that particular field is saturated or not. This can lead to them ending up spending a fortune on startup costs and advertising and nothing to show for it in the end.

From: http://ping.fm/NiO9j

Website Design Tips For A More Reader Friendly Site

One of my favorite things I like to do when I’m online is browse the Internet, and check out other marketing websites. I’m an avid reader, so when I come across a well-designed website that appears to have an abundance of quality content, I’ll usually spend a few minutes on the site reading that content. And if the site provides a pleasant reader experience, I’ll bookmark it and visit it again.

From: http://ping.fm/HsLip

Using Strong Keywords

Of all the important parts of creating excellent content, using strong, keyword-rich content is among the most important. Keywords, links and site visits help searchers find your content and website. Without strong keywords your potential visitors won’t find you. If you are not using the same ones in your content and meta tags that searchers use when they begin their search in Google, Bing, or other search engines, your site will not show up in the search results.

From: http://ping.fm/JJuE1

Tips For Sending HTML Emails

People view their emails through many different programs that treat each email differently – Outlook, Lotus Notes, Gmail – and there are also many different screen sizes, from desktops to mobiles. Although we are all able to dictate our own personal settings, people generally use the preview panes to view emails and have an email account that requires them to right click to download the images.

From: http://ping.fm/IUMl5

Dominating Social Media Marketing

Social media marketing is an essential tool for any business. Sites such as Twitter, Facebook and LinkedIn are among the most popular sites regularly visited on the internet and can generate large numbers of visitors and new sales leads.

From: http://ping.fm/cTLaw

Googles Latest Update

If you have a brick and mortar store, and rely on walk-in traffic for your survival, you may be wondering what the Internet can do for your business. Believe it or not, a lot – and you don’t even need a website.

From: http://ping.fm/HXSOp

Be Careful with Automatic Confirmation Emails

When asking a question to a customer service or applying for something by email, (potential) customers often receive an email back to say that their request has been well received and will treated as soon as possible.

From: http://ping.fm/ETci9

The Future Remains in Mobile in Email Marketing

According to recent data from ABI Research, consumers are increasingly demanding smartphones. It’s only a matter of time before most consumers have a smartphone, especially since by 2014 45% of the smartphones shipped that year will be priced below $200.

From: http://logicpath.com/blog/general/the-future-is-mobile-email-marketing

Thursday, September 29, 2011

Linking With Other Websites

Link building is an integral part of any search engine optimization campaign. In this article, we’ll try to cover some things you should watch out for when creating a link building campaign. Hopefully this will help you obtain and maintain the type of quality links to your website that can help launch your site up the resulting page when people search for your preferred keywords.

From: http://ping.fm/C6sVJ

Keep Your Business Vision Alive

The problem with many small business owners is that when they get started they’re all gung-ho and working hard, but after they reach some disappointment, they lose sight of their vision and often stop trying as hard. To run a successful business, it is essential to keep your vision alive.

From: http://ping.fm/sij1G

Link Building In The Social Age

The ever-improving sophistication of the search engines and their ongoing battle with website owners has seen more than just a few movements of the proverbial goalposts.

From: http://ping.fm/jEohd

A Commitment To Your Business Plan

Starting a business is easy. Anyone with a few dollars and an idea can start one. Keeping motivated and committed is what sustains it and keeps you ahead of the pack. It can be tough to do, especially when things are not going so well.

From: http://ping.fm/jwApB

Wednesday, September 28, 2011

List Management and Traffic On Demand

If you’ve been around the online marketing community to any extent, you’ve probably heard claims about the power of list building. It seems like just about everyone is preaching the value of ‘the list’ – so much so, that it’s often easy to write off as being hype.

From: http://ping.fm/UHLrl

Building Links To Your Website

The amount of incoming links to a website is an important factor for search engine optimization and building them seems to be a common goal amongst webmasters and internet marketers. Not only does it increase the credibility of the website, but it can also increase it’s exposure amongst visitors of the linking site.

From: http://ping.fm/Yu1qJ

Marketing Software for Business

Most businesses today use some sort of automated software to help them with their day to day operations. In fact most companies would find it hard to exist without one because they have learned no other way – and an absence of certain computer programs would likely lead to a significant loss in revenue.

From: http://ping.fm/WfdZ5

Building Links To Your Website

The amount of incoming links to a website is an important factor for search engine optimization and building them seems to be a common goal amongst webmasters and internet marketers. Not only does it increase the credibility of the website, but it can also increase it’s exposure amongst visitors of the linking site.

From: http://ping.fm/MhLaw

Automating Your Website Traffic

A well-optimized website that performs under targeted keywords in the major search engines will generate traffic around the clock for no marginal cost.

From: http://ping.fm/6f98L

Search Engine Optimization Remains Viable

The fundamentals of SEO will remain basically the same and if you follow them, add your own creativity, and provide relevant content and value, you'll succeed.

From: http://ping.fm/14xCB

Tuesday, September 27, 2011

Understanding SEO

Understanding how to make the Internet work for your business can take weeks of research and can quickly turn into an expensive trial and error process. The countless thousands of success stories are testament to its power as a marketing tool, but it’s often trickier than it seems to make it work.

From: http://ping.fm/y14u3

Five Tips For Targeted Traffic

Without traffic, a website sits unobserved and unvisited in the blackness of cyberspace. So, website owners go through great expense to find traffic. But they don’t want just ANY type of traffic. It needs to be targeted.

From: http://ping.fm/I34yT

Mobile Coupon Marketing

Mobile marketing is the next big thing as far as the majority of contemporary marketing experts are concerned.

From: http://ping.fm/WBIEr

Online Marketing Tips

A good online business starts with an effective website that has the potential of attracting a good number of daily visitors and therefore, more chances for advertising and marketing the business.

From: http://ping.fm/m3dxm

Using Twitter to Build Traffic

Most people know that Twitter is a great way to keep current on what’s going on in the world these days. Whether the goal is to keep up on the latest specials from your favorite businesses or to simply keep up with your friends’ lives, Twitter is a great tool.

From: http://ping.fm/5YxWU

Using Twitter to Build Traffic

Most people know that Twitter is a great way to keep current on what’s going on in the world these days. Whether the goal is to keep up on the latest specials from your favorite businesses or to simply keep up with your friends’ lives, Twitter is a great tool.

From: http://ping.fm/ukzdf

Forum Marketing

Posting on forums is one of the most effective ways to advertise your website or products online. However, in order to do this successfully, you must make every effort to first build your credibility on the forum.

From: http://ping.fm/SKcPx

Simplifying The Sales Process

Building a profitable small business can be challenging enough. Don’t let a clumsy or blocked sales process rob you of sales. Make sure that the process is simple and that, if there is a problem, the buyer has an easy way to contact you.

From: http://ping.fm/hG0yj

Mobile Marketing Strategies

Despite being relatively new to the internet marketing scene, mobile marketing is making its mark as a method with extreme potential. Since mobile marketing is not well known as of yet, it is important to find all the facts about this strategy.

From: http://ping.fm/xcaMG

Building A Website That Works

Before you even consider starting to build a new website, you need to think very carefully about exactly what you are going to include on it. It’s very important to find your niche and focus all your content on it. As you can imagine, a visitor or potential customer will not want to wade through fishing tackle supplies when they came to your site looking for luggage. Even more importantly, the search engines won’t be able to distinguish what it is you are trying to sell and therefore won’t be able to rank it well for any of your products.

From: http://ping.fm/bRgLD

Monday, September 26, 2011

Indirect Ways To Earn Money Through Your Blog

Aside from the direct methods of earning money from your blog through advertisements, sponsorships, blogflipping, etc. there are also indirect methods that will help you make profits through your blog. These indirect methods will come your way once you have established yourself as an authority on your niche and an expert people can rely on.

From: http://ping.fm/tpi5J

Knowing How to Reach Your Market

This goes to show that a business really needs to do their research before assuming what worked in the past is still relevant today. Times have definitely changed, and any business that refuses to keep up will certainly be left behind.

From: http://ping.fm/QjmdS

Killer Website Content

In the online world content is still king. Marketers need to have teasing and effective content on their web sites, in their email newsletters and on social media to attract customers and brand followers. Valuable and relevant content is what makes people subscribe to your newsletter, click a link and become customers.

From: http://ping.fm/WQWeq

Increasing Your Website Traffic

A website without traffic is like a city without people. It is wasted, as the sole purpose for it being created was for others to use it. Therefore, you need to spend as least as much time building access routes to your website, just like roads are built to a city, as you spend on the design of it, and the content for it.

From: http://ping.fm/yOuQN

Positive Entrepreneurial Attitude = Recipe for Success

It’s widely accepted that a positive attitude can give you a happier and healthier life, but it’s less widely known that it can also help to make your business more successful.

Entrepreneurs need many qualities to be successful, with one of the most important being persistence. Even if they fail at something, they need to have the persistence to treat it as a learning experience, pick themselves up and keep moving forward.

From: http://ping.fm/AlViI

Internet Marketing is still Viable

Many experts say that the internet marketing industry has become over-saturated. However, with the right plan that utilizes multiple strategies, it’s still quite possible to stand out from the crowd.



From: http://ping.fm/HIwc1

The U.S. is Catching Up in the SMS Marketing Race

Mobile marketing is marketing directly to consumers through SMS messaging, leveraging the growing number of mobile phone owners and users. Mobile (or text) marketing is predicted to be the next major global technology phenomenon, and to a certain extent it is already used across Europe and Asia by businesses of all sizes to deliver targeted marketing messages on a wholesale scale.

From: http://ping.fm/rtjAT

Friday, September 23, 2011

Online Business Marketing

The Internet has opened the gates for business ventures to quickly achieve results that were once thought impossible. As the Internet continues to expand its reach, online business marketing and advertising have begun to take a bigger slice of the overall marketing pie.

From: http://ping.fm/XUeWL

Essentials of Website Marketing

Marketing costs are turning out to be more than production costs as it still has the ability to take products and services to a new high, or make them completely fail. Without marketing, a product might as well not even exist. At the same time, clients and consumers do not have enough time to go around looking for everything that is offered.

From: http://ping.fm/DfVpO

Turn Online Customers Into Repeat Buyers

It’s easier and less expensive to turn a first time customer into a repeat buyer than it is to acquire new customers. Ecommerce websites should never neglect a customer once a purchase is made. A first time customer can turn into a repeat customer, referring friends in the process.

From: http://ping.fm/oESUW

Improving the Conversion Rate of a Website

Just what is a web conversion? It’s when you earn money from something, namely a sale. A visitor finds your site, reads, then buys something from you, whether it’s a service, a product, or sometimes even a referral to another company.

From: http://ping.fm/Jw37N

Discover Your Online Niche

Having a niche is the key to building an online business that succeeds. A niche, when thoroughly researched and prepared for, is the key to not only great website traffic and a top search engine result, it’s also the key to profits. Therefore, the first step when considering any online business is to discover your online niche. Here are a few tips to get you started.

From: http://ping.fm/rBFkw

Keep in touch with your target market

Most of the real money in marketing is in effective follow up of prospects as opposed to capturing new clients. Any kind of email follow up that gives genuine value and makes an attempt to pre-educate prospects and post-educate clients is likely to be VERY effective.

From: http://ping.fm/4lREe

Marketing Software to Assist Businesses

There are any number of software programs out there to assist businesses, both for general administration tasks as well as certain types of marketing. These are quickly becoming a standard for the day-to-day conduct of business and can help create an efficient system for the smooth function of various business tasks.

From: http://ping.fm/7rQkf

Online Searches Gradually Replacing Phone Books

Online search engines have replaced phone books for 54% of Americans searching for local businesses. As a result, it is now more important than ever for businesses to ensure that they have a high-quality online presence. If not, they may never truly realize the power and potential of the Internet to deliver qualified, low-cost sales leads.

From: http://logicpath.com/blog/general/online-searches-have-finally-overtaken-phone-books

Writing Publicity-Friendly Content

The content on your site is one of the best tools to attract traffic, customers, and even the attention of the media. If a reputable media outlet is going to print your article or refer to your business in theirs, it can go a long way towards establishing your brand and improving your overall search optimization ranking. What’s even better is that this is FREE publicity, likely in a publication that charges significant amounts of money for advertising slots.

From: http://ping.fm/C4NeR

New Media Marketing - Now Affordable to the Smallest of Businesses |

Both email marketing and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs of email marketing and mobile marketing were prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day.

From: http://ping.fm/sTNor

B2B Marketing Strategies

Marketing in the business-to-business (B2B) arena is a completely different game than its consumer counterpart. ‘Buy one get one free’ offers simply won’t have the same effect when you’re dealing with professional clients. While it can be tempting to try and market on lower price and the traditional consumer value points, it’s important that you take control of your marketing and direct your efforts more towards delivering true value to the businesses you’re serving.

From: http://ping.fm/tVorI

Online marketing for Offline Businesses

The way business is done has evolved significantly in the past few years and is continuing to do so. Most businesses have adapted and applied an online presence for their business. With the internet becoming more and more important in today’s business world, it is almost becoming a necessity for businesses to have a presence online to survive. Internet marketing and search optimization are certainly strategies that offline businesses should consider.

From: http://ping.fm/IhJGf

The Importance of Search Engines for an Online Business

If your business has any sort of web presence on the internet, you should know how important search engines are to your overall success. Search engines have been relied upon to an enormous extent for finding information online. As a user types a search topic or is using google to search a website, the search engine sifts through millions of pages in order to present them with the most relevant websites. These results are ranked, based on the relevancy of those web pages.

From: http://ping.fm/46yUs

Effective Ways to Get More Links

If you want to get your website noticed, the easiest way is to get to the top of popular search engines. While all search engines have different formulas, they all have one thing in common: links. All of these engines base you higher the more high quality sites link to you. That’s why it’s important to get quality links to your site.

From: http://ping.fm/fN6ir

Pushing the Freeline As a Marketing Strategy

If you’ve been around the marketing community for any length of time, you’ve likely heard the ‘experts’ mention ‘pushing the freeline’. This basically means providing high quality products and services to qualified prospects for free in a bid to convert them into customers later down the line.

From: http://ping.fm/ybIlQ

Focusing On Customer Retention For Online Marketing

The current global economy has forced many businesses to make some changes in the way they market themselves. The most effective marketing strategies should have the ability to change directions if necessary. Possessing the willingness and flexibility to make changes ‘on the fly’ can be a huge asset.

From: http://ping.fm/sQ3A5

Build an Audience through Twitter

It seems like everywhere you look these days, someone is using or talking about Twitter. It’s a great way to keep current on what your friends and family members are doing, and the site’s growing popularity can attest to it. Lately though, Twitter has been used for a more profitable option – building a business.

From: http://ping.fm/Cdg3j

Effective Anchor Text To Improve Rankings

The ‘anchor text’ is the keyword or key phrase you use when linking from some another website to your own. This is the hyperlinked text that is visible to the human eye. In order to improve your Google search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website

From: http://ping.fm/2nQR5

Effective Anchor Text To Improve Rankings

The ‘anchor text’ is the keyword or key phrase you use when linking from some another website to your own. This is the hyperlinked text that is visible to the human eye. In order to improve your Google search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website

From: http://ping.fm/CpO7z

Is It A Bad Time To Start A Business?

The current recession is still being felt all over the planet. Money is tighter than before for most people. Potential entrepreneurs are more cautious when thinking about starting a new business. However, business experts say that a recessionary period such as this can lead to great opportunities to find success by starting a new business or trying to improve an existing one.

From: http://ping.fm/dJWGD

Appear Natural to the Search Engines

The search engine optimization game is constantly evolving, and to keep on top of it you need to maintain consistent link building efforts while also keeping an eye on the developments and buzz around the online community. Some of the most valuable information available comes from blogs and industry publications, and keeping up to date with it is essential to being able to effectively optimize your website.

From: http://ping.fm/mtC68

Enhance Your Social Media Presence

One of the biggest challenges facing online marketers is the wall that often gets set up between discussion and marketing. With social media platforms quickly becoming the most popular properties on the web, more and more people are expecting two-way conversation from their online resources.

From: http://ping.fm/WLvGz

The Benefits of Search Engine Marketing

The benefits of Internet SEO are manifold, and to such an extent that individual webmasters and multinational corporations alike are investing a significant amount every year in improving and maintaining their search engine rankings. Online SEO has been seen as something of an enigma in the marketing world, particularly to clients who have yet to embrace modern technologies.

From: http://ping.fm/MSmzj

Monday, September 19, 2011

HTML5 ? The Future of the Web

Steve Jobs was recently quoted as saying “No one will be using Flash. The world is moving to HTML5″ igniting interest in HTML5 and sparking numerous debates online in blogs and forums.

Jobs’ prediction that flash is dead invokes memories of the famous Mark Twain quote “reports of my death are greatly exaggerated”. While the debate rages on over the future of Flash, HTML5’s destiny is assured.

From: http://ping.fm/8VC8n

HTML5 ? The Future of the Web

Steve Jobs was recently quoted as saying “No one will be using Flash. The world is moving to HTML5″ igniting interest in HTML5 and sparking numerous debates online in blogs and forums.

Jobs’ prediction that flash is dead invokes memories of the famous Mark Twain quote “reports of my death are greatly exaggerated”. While the debate rages on over the future of Flash, HTML5’s destiny is assured.

From: http://ping.fm/FPZoi

Tips for Using Twitter

When it comes to social media, no one “gets it” as well as Twitter. According to Econsultancy, as of Jan 2010, Twitter has 75 million user accounts, with about 15 million of that total being active users. See http://tinyurl.com/yetgcru. That’s a lot of people sending a lot of Tweets. This micro-blogging service makes it easy for small businesses and entrepreneurs to stay in touch with those who choose to follow them, and stay updated on new products, services, special offers, industry news and more. I

From: http://ping.fm/hZcYv

Master Your Business Niche

If you want to make more money in today’s competitive environment, then you need to master your business niche. Let me show you a perfect, prime example of niche marketing at its best:

From: http://ping.fm/8TOHz

Email Marketing Tips for Small Businesses

An email inbox is a very noisy environment, with calendars, notes and folders all competing with the actual emails for space. Given that a reader may only ever see your subject line before deciding whether to read your email, you can’t afford to waste time. Make sure that your emails show right away why they are worth reading. Consider starting with a succinct table of contents to help decide whether they should read on.

From: http://ping.fm/w0AhG

Legislation May Increase Burden for Website Legal Compliance |

Given the current mood in Congress for more and more regulation, it’s likely that the federal government will soon have increased regulatory authority over the advertising practices of Web business – both in terms of how they target consumers and with the advertising messages themselves.

From: http://ping.fm/kSxcA

Online Marketing Fundamentals

If you’re a sports fan like I am and watch sports on TV, you’ve probably heard certain athletes being described as “fundamentally” sound. For example, Tiger Woods is always described as being fundamentally sound. That means the follow-through on his picture-perfect golf swing is always the same, and when he putts the ball he always keeps his head perfectly still, is in perfect alignment and makes solid contact with his putter. Those are some of the fundamentals of playing golf.

From: http://ping.fm/t4Ejh

Common Blogging Mistakes to Avoid

Promoting an online business can be easy if you know the tools and techniques to use. One effective way used by internet marketers is blogging. How can you make your online marketing through blogs more effective? Below are ten blogging mistakes you should know to help you avoid committing them:

From: http://ping.fm/uzy9l

Common Blogging Mistakes to Avoid

Promoting an online business can be easy if you know the tools and techniques to use. One effective way used by internet marketers is blogging. How can you make your online marketing through blogs more effective? Below are ten blogging mistakes you should know to help you avoid committing them:

From: http://ping.fm/5DWDC

Four Surefire Ways to Kill Your Brand

There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand’s place in the annals of the great Internet legends. Brands are driven as much by the customer as they are by the originator, and the customer doesn’t always want what’s being sold.

From: http://ping.fm/HjfOb

Resources Every Copywriter Must Have

Copywriting is one of the most vital elements of effective online marketing. The art and science of copywriting includes strategically writing words that will promote a person, a product, business, opinion, or ideas with the ultimate intention of having the reader take some form of action.

From: http://ping.fm/lqu3K

Article Marketing vs PPC Marketing

Using both article marketing and pay-per-click marketing among the many forms of advertising for their online businesses is common-place for the majority of experienced internet marketers.

From: http://ping.fm/f9xl8

Website Traffic to your Blogs

Blogging is one of the most popular and profitable forms of internet marketing on the web right now. It’s one of the fastest ways to promote yourself to others and create followers and buyers within a particular niche, but there is no way you can make any niche blog a success without significant amounts of traffic.

From: http://ping.fm/8Rdky

Website Traffic to your Blogs

Blogging is one of the most popular and profitable forms of internet marketing on the web right now. It’s one of the fastest ways to promote yourself to others and create followers and buyers within a particular niche, but there is no way you can make any niche blog a success without significant amounts of traffic.

From: http://ping.fm/MPt7F

The Future Remains in Mobile in Email Marketing

According to recent data from ABI Research, consumers are increasingly demanding smartphones. It’s only a matter of time before most consumers have a smartphone, especially since by 2014 45% of the smartphones shipped that year will be priced below $200.

From: http://logicpath.com/blog/general/the-future-is-mobile-email-marketing#

6 Reasons to Get a Web Presence

Saying that the Web is complicated is like saying that football is aggressive. Web trends come and go, with success stories and disasters wrestling for attention in the public eye. Sometimes people get it, and you have an amazing case like the advent of Twitter. Others miss the point spectacularly, such as CNN’s short-lived series where newscasters read excerpts from blogs.

From: http://ping.fm/Vhtsd

Understanding Keyword Research

Keywords have become the foundation of any email or online internet marketing, including social media. Without adding the right keywords and phrases in your website, you might as well set up shop in the desert. The whole goal is to be found. Sounds simple, but it is not.

From: http://ping.fm/ueiFS

Ways to Get Other People to Send You Traffic

If you’re doing tasks such as search engine optimization and pay-per-click advertising so you can build a steady stream of traffic on your own, you’re in for a long, hard uphill climb.

Fortunately, there’s an easier way to get loads of traffic very quickly – and for free. All you have to do is leverage other people’s traffic and resources.

From: http://ping.fm/qApuz

Be Careful with Automatic Confirmation Emails

When asking a question to a customer service or applying for something by email, (potential) customers often receive an email back to say that their request has been well received and will treated as soon as possible.

From: http://ping.fm/hRihk

Wednesday, September 7, 2011

What to Expect from Web 3.0

The buzz is growing about Web 3.0, but you have to filter out all the hype, self-serving PR and other noise to try and determine exactly what it's all about.

From: http://ping.fm/1AKpO

6 Reasons to Get a Web Presence

It’s no surprise that some are hesitant to expand their business into the online marketplace. It’s intimidating, and the penalties for failure can be harsh.

From: http://ping.fm/YUhkq

Set goals for better business development

If you are a small-business owner, there is a free, online tool that can assist in developing business goals for the year and give you a formula for success.

From: http://ping.fm/bings

Be Careful with Automatic Confirmation Emails

When asking a question by email, (potential) customers often receive an email back to say that their request has been received. But is this a good idea?

From: http://ping.fm/FRmBq

Using Mobile Coupons to Enhance Current Advertising

Mobile coupons are a highly effective way of driving a response from targeted prospects and are a still a relatively untapped area of marketing.

From: http://ping.fm/EIqc0

Email marketing benefits

Selling to email marketing prospects is almost as easy as selling to customers in a shop: once they’re through the door, a certain percentage will certainly buy

From: http://ping.fm/c3joT

Social Media Trends Survey

Econsultancy conducted a survey to determine how big a role social networking is playing for a cross-section of over 1000 businesses. Very interesting results.

From: http://ping.fm/QpMSX

Mobile Marketing - A Direct Link to Customers

Provided the targeting is sharp and the content of your message is effective, the response rates from a SMS marketing campaign are significant.

From: http://ping.fm/pFESV

Easily Avoided Copywriting Mistakes

This article addresses broader errors of philosophy or doctrine that can cripple an otherwise technically strong piece of copywriting.

From: http://ping.fm/BrcGD

Non Twitter Tweeting

Twitter and other micro-messaging platforms continue to prove to be remarkably useful, not just for marketers but for anyone that's trying to get a message out.

From: http://ping.fm/KHoBP

Proven Internet Marketing Strategies

Creating an online business takes some planning and strategy if you want it to succeed. You must have fundamental marketing strategies behind your website.

From: http://ping.fm/hHuHN

The Next 10 Online Trends

Constructing a mobile website, creating social media campaigns and selling online are just some of the challenges businesses will face during 2010.

From: http://ping.fm/vlkBo

Withstanding the Recession Using Email Marketing

Businesses need to find additional means of promotion during tough economic times. Building a lasting relationship with your target market is a good method.

From: http://ping.fm/ZtYcV

Increase Your Website?s Conversion

When your website moves from an online brochure to a lead generating tool, you can free up more time to grow your business, and service your clients better.

From: http://ping.fm/EuKnZ

Internet Marketing Information: How to Tell the Good From the Bad

It can be difficult to sort through all the online clutter to find internet marketing information that is genuine, reliable and most importantly, profitable.

From: http://ping.fm/K3Rlt

Make Sure Your Website Leaves A Good Impression

It’s been proven that first impressions matter in life. The same can be said for your business website. Make sure the impression it leaves is s good one.

From: http://ping.fm/PDdlm

Wednesday, August 17, 2011

Running a Successful Affiliate Program

Affiliate programs are a great way for businesses to get started selling their products without a lot of capital. This article give some tips on how to succeed.

From: http://ping.fm/2ZLBD

Challenges of Email Marketing for Small Businesses

A recent survey found that 46% of small businesses rely on email marketing to help them find new customers, keep existing ones and grow their businesses.

From: http://logicpath.com/blog/general/benefits-and-challenges-of-email-marketing-for-small-businesses

Challenges of Email Marketing for Small Businesses

A recent survey found that 46% of small businesses rely on email marketing to help them find new customers, keep existing ones and grow their businesses.

From: http://logicpath.com/blog/general/benefits-and-challenges-of-email-marketing-for-small-businesses

Above the Fold on Sales Websites

Treat the space above the fold as a billboard and only include the most relevant info so customers can understand, at a glance, what your sales site is about.

From: http://ping.fm/ddV2L

Two Different Pages Required for an Online Business

An internet based business should have two types of pages - a sales page and a content page, also known as squeeze pages and article pages.

From: http://ping.fm/j8otq

Marketing Budgets Can Go Further During A Recession

Brands that increase advertising during a recession, when competitors are cutting back, can improve market share and ROI better than during good economic times.

From: http://ping.fm/Dv7VO

Evaluate the Performance of your Website

The number of visitors to your site who made a purchase is called the site conversion rate, and it is an essential element of the efficacy of your website.

From: http://ping.fm/eff1a

Running a Successful Affiliate Program

Affiliate programs are a great way for businesses to get started selling their products without a lot of capital. This article give some tips on how to succeed.

From: http://ping.fm/xSenz

A Good Visitor Experience Is Important

The objective of your business website should not only be to drive more traffic to it, but also to enhance each visitor’s experience while they are there.

From: http://ping.fm/9Q62l

The Difference Between Ecommerce and Emarketing

Everyone involved in Ecommerce must advertise on a constant basis in order to attract customers, making it one of the most important aspects of online success.

From: http://ping.fm/4LQO8

Avoid Getting Your Website Banned

Its likely you want to get high rankings for your website on the search engines. Below are 10 things to avoid if you want to be in good standing with them.

From: http://ping.fm/Ynaad

6 Marketing Mistakes Made by Small Business Owners

If entrepreneurs and small business owners do not market themselves, chances are, they won’t be in business for long. Make sure you avoid these common mistakes.

From: http://ping.fm/SCGvz

10 Steps to Internet Marketing Success

If you read and judiciously apply the effective and proven success steps presented in this article, you can absolutely make money with Internet Marketing.

From: http://ping.fm/QKczJ

6 Ways To Build A Stronger Strategic Plan

Imagine if you could stay the course and get what you really want. You can. The answer lies in having a solid starting point…a strategic plan that really works.

From: http://ping.fm/zSxoE

Promoting Your Business Using Email and Newsletters

There are numerous ways to promote your products and one of the most powerful is email marketing. So, what can you do to make the most of this technique?

From: http://ping.fm/AeVz3

Creating a Slogan That Promotes Your Business

When picking a business slogan, make sure it is fresh and original. Don’t poach or use variations of phrases that have already been used. Find your own.

From: http://ping.fm/fPpOQ

Friday, August 12, 2011

Website Management is a Critical Aspect of Business

Website management is the practice of website administration – the various tweaks and tasks done to ensure your website is continually performing at its peak.

From: http://ping.fm/mpIlX

How To Use Viral Marketing

You don’t need to buy expensive advertising to have an effective online presence. Viral marketing campaigns can be very inexpensive yet remarkably effective.

From: http://ping.fm/g6oFf

Unique Selling Propositions

A Unique Selling Proposition is what makes a business unique or different from the other businesses in its field and is considered an important key to success.

From: http://ping.fm/jErqz

Friday, July 29, 2011

Taking Risks to Improve Your Business

Some business plans are just more risky than others, but a big part of being successful is simply knowing exactly how much risk you are willing to take.

From: http://ping.fm/w88ST

Thursday, July 28, 2011

Using SEO Strategies to Increase Web Traffic

SEO uses a combination of elements to make a site increasingly relevant to the various searches that Internet users perform, to bring it up in the best results.

From: http://ping.fm/xXI2h

Automating Your Business

Using an auto-responder to collect names and email addresses to send out regular emails is an essential part of running successful internet marketing campaigns.

From: http://ping.fm/pLS8K

Linking With Other Websites

Backlinks remain an essential aspect of any SEO campaign. Implementing a solid link building strategy can help improve the search engine rankings for your site

From: http://ping.fm/7Jk8K

Link Building In The Social Age

Social bookmarking should be a core component of any modern link building campaign. It can be a massively useful addition to your off-site SEO efforts.

From: http://ping.fm/DAHIy

Lead Generation Through Affiliates

Affiliate programs are a great way to increase your revenue: both by promoting other products in return for a commission and in establishing your own program.

From: http://ping.fm/ANAP5

Make Sure Your Communications are Relevant

Relevance is crucial in all forms of online and offline communications. It has everything to do with your customer, the content of your communications.

From: http://ping.fm/6qvR0

Keep Your Business Vision Alive

Do you have a clear vision statement, for your business and yourself? Think about why you started your business, and what you hope to achieve.

From: http://ping.fm/vlANY

Zunia.org

A very cool website that we hear about a lot over here. If you are want to learn more about then this site has what you want and has a lot of fascinating stuff on there for you.

From: http://ping.fm/2dcM9

Tuesday, May 10, 2011

Google Analytics

Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.

From: http://ping.fm/tvfAD

Effective Anchor Text To Improve Rankings

In order to improve your search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website.

From: http://ping.fm/YM6YS

The Effects of Spam on Business

Reports estimate that spam costs businesses more than $71 billion in lost productivity annually. Most businesses can likely find a better use for those dollars.

From: http://ping.fm/aeXoy

Energize Your Email Marketing Campaigns

Email marketing has grown over the years and still can benefit your business substantially. It still takes time and effort to insure it is working effectively.

From: http://ping.fm/9wIAN

Viral Marketing Tips

Viral marketing is a lot like a high stakes poker game -- there's a small financial cost, a massive branding cost, and some huge potential payoffs.

From: http://ping.fm/ivjyk

Effective Anchor Text To Improve Rankings

The 'anchor text' is the keyword or key phrase you use when linking from some another website to your own. This is the hyperlinked text that is visible to the human eye. In order to improve your search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website.


To see an example of how powerful this anchor text is, go to Google and do a search for the phrase "click here". At the time of this writing, there are over 1 billion results when searching for that phrase. It would be almost impossible to get anywhere near the top of those results. This spot is currently held by the adobe site, due to the fact that many websites have linked to the adobe site with the phrase "click here".


continue reading…

Google Analytics http://amplify.com/u/a126t3
The Effects of Spam on Business http://amplify.com/u/a126rs

Google Analytics

Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.


Make sure you have Google analytics or at least some other type of analytics installed on your website.


Traffic Sources

You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly. Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc.


Read the rest...

The Effects of Spam on Business

Spam, or junk email, is one of the largest frustrations for Internet users. For businesses, this frustration adds up to dollars lost and spent trying to prevent it. Reports estimate that spam costs U.S. businesses more than $71 billion in lost productivity annually, which equates to $712 per employee. I'm sure most businesses, especially in the economy's current state, can think of a better use for those dollars.


The thing that makes spam a unique, and subsequently the reason it increases every year, is that the cost of email is placed on the receiver rather than the sender. With traditional direct-mail, a person or company spends money on every piece sent. Think about the amount of junk mail you receive every day at your home and business. Now imagine if each piece of mail did not have a hard-cost for the sender — we would all need much larger mailboxes.


continue reading…

Energize Your Email Marketing Campaigns http://amplify.com/u/a126lp

Energize Your Email Marketing Campaigns

Email marketing has grown tremendously over the years and it can benefit your business substantially. As with any type of marketing, it takes a great deal of time and effort to insure it is working effectively.

There are many types of email marketing such as sending out periodical newsletters/ezines, sending out promotional emails and product updates, tutorials, etc.


Regardless of which type of campaign you utilize, one important thing you must do is continually evaluate the effectiveness of it. Do not let your email marketing go stale. You need to keep it alive, fresh and energized.


Below are 10 ways you can help energize your email marketing campaign:


continue reading…

Viral Marketing Tips http://amplify.com/u/a126jw

Viral Marketing Tips

Viral marketing is a lot like a high stakes poker game — there's a small financial cost, a massive branding cost, and some huge potential payoffs.


Extending it even further, once the cards are dealt and the marketing message is out of the bag, there's no way to retract it, no way to push it further, and no way to turn a partial failure into a success. Everything rests on the quality of the hand — in this case, the video or marketing message — and everything extends from the initial bet.


If you're building a viral marketing strategy, invest in these nuggets of wisdom and make sure that they're part of the DNA of your campaign. These five tips aren't poker tips, but they'd surely translate.

 

continue reading…

Thursday, May 5, 2011

SEO for Mobile Websites

Along with mobile websites comes mobile SEO. But is it really so different from “regular” SEO? Follow these tips to make sure your mobile website is optimized.

From: http://ping.fm/lHcnW

SEO for Mobile Websites

Along with mobile websites comes mobile SEO. But is it really so different from “regular” SEO? Follow these tips to make sure your mobile website is optimized.

From: http://ping.fm/iDTGh

SEO for Mobile Websites

It was inevitable. Along with mobile websites comes mobile website SEO. But is it really so different from "regular" SEO?


Here are 10 tips to help your mobile website soar in the Search Engines…


1. Top of the list – make sure you create a mobile Site Map. This piece of XML code is directly from Google Webmaster Central, and Google recommends that, for once, you avoid Sitemap Creation tools.


Continue...

Marketing Tactics To Avoid

Knowing what doesn't work can sometimes be more important that learning what does. Here are some things you should avoid when marketing your web site.


It's easy to get confused with all of the various ways that you can be marketing your web site. Over the years I have tried just about every one and have learned some things along the way. Here's some real time and money wasters that you can safely avoid doing.


Read the rest...

Tuesday, May 3, 2011

Track and Test Your Ad Campaigns

Traditional advertising methods, such as television and print, have seen a sharp decline in recent years. A big part of this is due to the rise of Internet advertising, as well as other more efficient forms of direct or online marketing. As a consequence, many traditional media outlets are heading south faster than you can say 'pay per click'. In the race to secure ad spend in the 21st century, the old school are losing badly. There is one key reason for this seismic shift in the advertising and marketing industries – the ability to track results.

Continue reading...

Getting the Click

There are a number of steps a webmaster can take to encourage visitors to "click" on a link or graphic located on their website. The following steps will help "get the click"…

Read them here...

Improve Your Online Reputation

Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future. As our news gathering and reporting moves online, online reputation management is becoming more important. Now, news stories and blogs are being indexed by search engines, and many times, if a company makes the news, that can sometimes be the first item found in the search engine rankings.


Proactive PR is important for online reputation management, because it means you are creating positive search engine results results, which can keep negative search results from ever appearing. You can focus on positive content-generating activities, rather than putting out fires via reactive management.


Read the rest...

Is It A Bad Time To Start A Business?

The current recession is still being felt all over the planet. Money is tighter than before for most people. Potential entrepreneurs are more cautious when thinking about starting a new business. However, business experts say that a recessionary period such as this can lead to great opportunities to find success by starting a new business or trying to improve an existing one.


Many people have the misconception that starting a new business while a global recession is still in effect will make their money just go down the drain. There are even current businesses that operate under the belief that advertising and marketing their business is a mistake during this period. The fact is that with the use of smart and proper marketing, a new business started during this period may gain huge returns when the markets regain their shape again. Existing businesses can improve their market share by developing an effective marketing plan and sticking with it.


Continue reading...

Sunday, May 1, 2011

recessionary marketing period

A recessionary period such as this can lead to great opportunities to find success by starting a new business or trying to improve an existing one.

From: http://ping.fm/rNW86

Time Management Strategies

There are all kinds of devices and technologies around to help you save time. But the more things there are to save time, the more it seems like we don’t have enough.

From: http://ping.fm/PkGhe

silver lining in the recession

According to a recent survey conducted by Citibank, some small-business owners and managers are finding a silver lining in the current recession, seeing more high-quality candidates available for hire, rising employee retention rates and gains in market share.

From: http://ping.fm/r1ylH

long term profitability

A business might want to develop a service or product that is designed to help people get through these tough times. If it’s effective, the appreciation you could earn should lead to long term profitability.

From: http://ping.fm/iiDpu

Offering free products

Offering free products may hurt profits in the short term, but the customer loyalty and appreciation could pay off quite well long-term.

From: http://ping.fm/yjLCg

HTML to RSS Feed Creator and Aggregator

However, business experts say that a recessionary period such as this can lead to great opportunities to find success by starting a new business or trying to improve an existing one.

From: http://ping.fm/0bnWf

online reputation management

Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future.

From: http://ping.fm/PRCcK

Friday, April 29, 2011

Time Management Strategies

There are all kinds of products designed to help you save time. But the more things there are to save time, the more it seems like we don’t have enough.

From: http://ping.fm/vsHiF

Time Management Strategies

There are all kinds of devices and technologies around to help you save time. But the more things there are to save time, the more it seems like we don't have enough. Everyone could use a little help getting more done, so here are a few tips on help you manage your time wisely and fit more into your day.


To be the most productive, try making a plan. Each project you take on, be sure to plan it out ahead of time. Include each step you're going to need to take, and who and what you need to get it done.


Read more...

Mobile Marketing Growing in the US

Mobile marketing is the act of reaching directly to consumers through SMS messaging, leveraging the growing number of mobile phone owners and users. It is predicted to be the next major global technology phenomenon, and to a certain extent it is already used across Europe and Asia by businesses of all sizes to deliver targeted messages on a wholesale scale. Mobile business consultants and service providers already have access to the frameworks for dealing with SMS text marketing, yet still the US market remains behind much of the rest of the world in this method.


continue reading…

Thursday, April 28, 2011

A Silver Lining for Small Business Owners

Due to the current recession, small businesses are seeing more quality candidates available for hire, rising employee retention rates and gains in market share.

From: http://ping.fm/RmOPw

Small-business owners see silver lining in the recession

The current gloomy economic conditions contain some good news for the small-business sector.

According to a recent survey conducted by Citibank, some small-business owners and managers are finding a silver lining in the current recession, seeing more high-quality candidates available for hire, rising employee retention rates and gains in market share.


As a business owner, how can you take advantage of these small-business opportunities and make them work for your business? Small-business expert Dan Goodgame recently moderated a robust roundtable of small-business owners, who offered some tips.  Read them here.


Tuesday, April 26, 2011

Search Engine Optimization – Content is Still King

As many experts in the internet SEO field put it – "content is the king" of search engine optimization. Unfortunately, according to most recent surveys, few people in the field focus on the text content when applying SEO techniques to websites. In fact, most people only concentrate on link building to attract more traffic instead of actually providing internet users with a useful and informative website. It would be a more effective strategy to focus on your text and content optimization, which is arguably the most important part of online SEO.

Read more...


Re-Evaluate Your Market Niche

Due to the tough current economic times, there are businesses going into bankruptcy everywhere. In a time of prosperity, people rush to buy the latest electronic gadget or to get the latest accessories, sometimes even one for each change of season. So, even though your market niche may have done well when the economy was good, you may have noticed a decrease in sales. What's going on? Don't assume that this is a product of the economic recession; instead, be proactive and try to determine what factors are affecting your sales. It could be the economy, but it could also be various other factors: A shifting demographic, sales strategies that don't necessarily work in a downturn, or an ineffective advertising campaign.


continue reading…

Enhancing Your Social Media Presence

One of the biggest challenges facing online marketers is the wall that often gets set up between discussion and marketing. With social media platforms quickly becoming the most popular properties on the web, more and more people are expecting two-way conversation from their online resources.


Sadly, online advertising is struggling to keep up. While banner advertisements and PPC marketing is still in full swing, it is slowly losing effectiveness to a new kind of marketing: the direct, two-way social media message.


continue reading…

New Media Marketing is Now Affordable to the Smallest of Businesses


Both email marketing and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs made them prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day. Direct marketing using these methods has undergone a revolution in recent years. It has finally come to the forefront as a successful and affordable way to market to targeted individuals.


continue reading…

Friday, April 22, 2011

Alternative Strategies to Market Your Business Venture

Name any business which sprouted from nowhere and went on to become a number-crunching machinery, running high on a steady flow of profit. Be it Starbucks or KFC, every business enterprise started off as a small one in size of the capital invested. To make a business go big, one doesn't necessarily need a huge capital investment as much as he needs a business vision. It's the vision that makes all the difference. Colonel Sanders or Zoe Siegl always dreamt big and had a plan to follow up that dream into reality. Don't expect your business to create a market sensation unless you know the trick of finding products for your customers.

Read the rest...

New Technology Taking Mobile Marketing to New Levels

With so many technological advances in recent years, almost all of us have been influenced greatly by the conveniences these technologies bring. Many of us can't imagine doing without devices that weren't even in existence only a few years ago. This has opened up new opportunities for businesses and individuals to capitalize on these trends in order to become successful.


This new era has also allowed even the smallest businesses to remove the geographical limitations from their online marketing efforts in order to become truly 'global' entities. These businesses are able to undertake new strategies that are low cost and incredibly effective.


read more…

Four Easy Ways to Boost Email Subscribers

You have set up your mailing list, put an opt-in form on your website, but you've still got no subscribers.

What gives? Setting up your mailing list is only half the battle; the other half is all about marketing it effectively. Even though your email contact list is a marketing asset in itself, it requires real effort and dedicated promotional muscle to make it as valuable as it can be.


For some, that is where the entire exercise becomes too much work. Many marketers are out to make fast money, and tend to give little thought to the long-term prospects that a good list can generate.


continue reading…

Tuesday, April 19, 2011

Appearing Natural to the Search Engines

As any SEO blog will tell you, there is a real emphasis on appearing 'natural'. What is meant by 'natural' is to structure your link building in such as way as to make it appear completely unforced – to make it look to search engines like your site has merited links from a diverse range of sources, using diverse anchor text and linking to a range of internal pages. This is harder than it seems, and the sophistication of Google in particular makes it even harder to pull off. So what info do you need to optimize your site in a way that won't obviously flag the attention of the search engine algorithms?

continue reading…

Building a User Friendly Website

I clenched my fist and wanted to punch the screen, I was that angry. While searching for a missing part to my workout machine, I stumbled upon a Website that claimed to offer the elusive part for sale. The layout of this site was so confusing, I literally got dizzy trying to navigate through it. It would have been easier to find my way out of a giant kaleidoscope with binoculars on. After a few short minutes of this nightmare, I finally left the site for good.


Sadly, websites like this are all too common. Far too many times with the sites I visit, it is almost impossible to find my way around, or even tell what the site is actually about. In many cases I simply leave. This is obviously not the action want you want from your visitors.


continue reading…

Do-It-Yourself Marketing

Do-It-Yourself Marketing marketing does not have to be costly or complex. Start with a simple marketing plan and incorporate one or more of these tips on a consistent basis.


Provide valuable information


1. Be interesting and informative online, in print, and in person.

2. Be quotable instead of egocentric.

3. Post valuable information in your blog, in your company newsletter, and on your Web site.


continue reading…

Facebook Marketing Tactics

There are about ten common Facebook marketing tactics. (You can probably think of more, but most are a derivative of one of these ten.) It may surprise you to learn that five of these tactics don't even work — that's fully half! Now, no Fire God will suddenly appear to smite you if you happen to have done one of the following things. They are definitely mistakes, but they aren't irreversible. In fact, they're really only mistakes in one sense of the word.  Read the rest here.

Friday, April 15, 2011

Logic Path Online Marketing

Logic Path is a new-media marketing agency that specializes in delivering innovative marketing solutions and SEO services using new technologies.  Their marketing blog is updated daily with essential marketing news and advice. Visit it here.