Track and Test Your Ad Campaigns

Traditional advertising methods, such as television and print, have seen a sharp decline in recent years. A big part of this is due to the rise of Internet advertising, as well as other more efficient forms of direct or online marketing. As a consequence, many traditional media outlets are heading south faster than you can say 'pay per click'. In the race to secure ad spend in the 21st century, the old school are losing badly. There is one key reason for this seismic shift in the advertising and marketing industries – the ability to track results.

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