Both email marketing and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs made them prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day. Direct marketing using these methods has undergone a revolution in recent years. It has finally come to the forefront as a successful and affordable way to market to targeted individuals.
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