As many experts in the internet SEO field put it – "content is the king" of search engine optimization. Unfortunately, according to most recent surveys, few people in the field focus on the text content when applying SEO techniques to websites. In fact, most people only concentrate on link building to attract more traffic instead of actually providing internet users with a useful and informative website. It would be a more effective strategy to focus on your text and content optimization, which is arguably the most important part of online SEO.
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