You have set up your mailing list, put an opt-in form on your website, but you've still got no subscribers.
What gives? Setting up your mailing list is only half the battle; the other half is all about marketing it effectively. Even though your email contact list is a marketing asset in itself, it requires real effort and dedicated promotional muscle to make it as valuable as it can be.
For some, that is where the entire exercise becomes too much work. Many marketers are out to make fast money, and tend to give little thought to the long-term prospects that a good list can generate.
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