One of the biggest challenges facing online marketers is the wall that often gets set up between discussion and marketing. With social media platforms quickly becoming the most popular properties on the web, more and more people are expecting two-way conversation from their online resources.
Sadly, online advertising is struggling to keep up. While banner advertisements and PPC marketing is still in full swing, it is slowly losing effectiveness to a new kind of marketing: the direct, two-way social media message.
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