The current global economy has forced many businesses to make some changes in the way they market themselves. The most effective marketing strategies should have the ability to change directions if necessary. Possessing the willingness and flexibility to make changes 'on the fly' can be a huge asset. There are always particular basic rules and practices that you should follow, but knowing exactly what you should and shouldn't be doing will keep you from making mistakes that you cannot afford to make in these times. Click here to read the article.
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