The content on your site is one of the best tools to attract traffic, customers, and even the attention of the media. If a reputable media outlet is going to print your article or refer to your business in theirs, it can go a long way towards establishing your brand and improving your overall search optimization ranking. What’s even better is that this is FREE publicity, likely in a publication that charges significant amounts of money for advertising slots.
From: http://ping.fm/C4NeR
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