Before you even consider starting to build a new website, you need to think very carefully about exactly what you are going to include on it. It’s very important to find your niche and focus all your content on it. As you can imagine, a visitor or potential customer will not want to wade through fishing tackle supplies when they came to your site looking for luggage. Even more importantly, the search engines won’t be able to distinguish what it is you are trying to sell and therefore won’t be able to rank it well for any of your products.
From: http://ping.fm/bRgLD
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