Most of the real money in marketing is in effective follow up of prospects as opposed to capturing new clients. Any kind of email follow up that gives genuine value and makes an attempt to pre-educate prospects and post-educate clients is likely to be VERY effective. According to a recent study by DMA, the return on investment (ROI) for email marketing was over $40 for every dollar spent in 2010 and is only expecting to be slightly lower in 2011. Few other advertising mediums offer such a huge potential return. Continue reading here.
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