Small business owners spend hours of time and money trying to attract new business. A steady flow of new business is necessary for business survival. But in your rush to attract new people, don't forget current or previous customers and clients. They're as good as gold….and if you've given them a good experience in the past, they are much more likely to purchase from you again.
Consumers have a lot of options. There are literally thousands of small businesses competing for their attention. That's why it's in your best interest to build a relationship with them so they'll be encouraged to return.
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