If you've been around the marketing community for any length of time, you've likely heard the 'experts' mention 'pushing the freeline'. This basically means providing high quality products and services to qualified prospects for free in a bid to convert them into customers later down the line. While this tactic is quite common in Internet marketing, it's not used so often outside of this very narrow market. However, pushing the freeline has tremendous advantages in almost any industry and should be leveraged to a far greater degree to increase customer loyalty and warm up prospects for an eventual sale. Read the article here.
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