Web analytics is a valuable tool for website performance monitoring and measurement. Website owners and administrators prefer to use Google Analytics, in particular, because of its easy-to-use features that simplify website tracking, analysis, reporting, and corrective activities.
Google Analytics has a user-friendly graphical user interface (GUI) that makes it popular among expert and non-expert website operators. A wide range of features — advanced segmentation, e-commerce tracking, analysis tools, and APIs – provide accurate data gathering and reporting. Read the rest here.
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