B2B Marketing Strategies | Vetu articles directory - Free articles - Submit a new story

Business-to-business (B2B) marketing is completely different than traditional business-to-consumer marketing. Special pricing offers or discount offers often won't work with professional prospects. Pricing still matters in the grand scheme of things, but potential business clients might be more focused on the overall value you provide. This means your marketing efforts should be geared towards the 'value' you offer instead of the 'low price' of your product or service. http://ping.fm/oJYd0