Marketing in the business-to-business (B2B) arena is a completely different game than its consumer counterpart. 'Buy one get one free' offers simply won't have the same effect when you're dealing with professional clients. While it can be tempting to try and market on lower price and the traditional consumer value points, it's important that you take control of your brand marketing and direct your efforts more towards delivering true value to the businesses you're serving. Click here to read this informative article about B2B Marketing.
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