Anyone who has been involved in a legitimate online business for any length of time will have heard the statement "the money is in the list". While this is true there is also another phrase that one hears repeatedly and that is "the importance of automating your business".
Both these statements have a great deal of truth in them and using an auto-responder to collect names addresses and send out regular emails is an essential part of running a successful internet or online marketing campaign. Read more here.
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