Knowing what doesn't work can sometimes be more important that learning what does. Here are some things you should avoid when marketing your web site.
It's easy to get confused with all of the various ways that you can be marketing your web site. Over the years I have tried just about every one and have learned some things along the way. Here's some real time and money wasters that you can safely avoid doing.
Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future. As our news gathering and reporting moves online, online reputation management is becoming more important. Now, news stories and blogs are being indexed by search engines, and many times, if a company makes the news, that can sometimes be the first item found in the search engine rankings.
Proactive PR is important for online reputation management, because it means you are creating positive search engine results results, which can keep negative search results from ever appearing. You can focus on positive content-generating activities, rather than putting out fires via reactive management.
The current recession is still being felt all over the planet. Money is tighter than before for most people. Potential entrepreneurs are more cautious when thinking about starting a new business. However, business experts say that a recessionary period such as this can lead to great opportunities to find success by starting a new business or trying to improve an existing one.
Many people have the misconception that starting a new business while a global recession is still in effect will make their money just go down the drain. There are even current businesses that operate under the belief that advertising and marketing their business is a mistake during this period. The fact is that with the use of smart and proper marketing, a new business started during this period may gain huge returns when the markets regain their shape again. Existing businesses can improve their market share by developing an effective marketing plan and sticking with it.
