Numbers Matter in Marketing

We typically write a lot more about the "human side of marketing," because topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy and fail safe your system, neglect trust building and you will have to work twice as hard at your marketing for half the results.

But that doesn't mean you can ignore the numbers side of marketing. This article discusses why numbers are important and how to make them work for you.  Read it here.

B2B Marketing

Marketing in the business-to-business (B2B) arena is a completely different game than its consumer counterpart. 'Buy one get one free' offers simply won't have the same effect when you're dealing with professional clients. While it can be tempting to try and market on lower price and the traditional consumer value points, it's important that you take control of your marketing and direct your efforts more towards delivering true value to the businesses you're serving. Continue reading.

Gain Traffic to Your Blog

Blogging is one of the most popular and profitable forms of internet marketing on the web right now. It's one of the fastest ways to promote yourself to others and create followers and buyers within a particular niche, but there is no way you can make any niche blog a success without significant amounts of traffic.So what are some of the fastest ways to get traffic to any blog? There are a few quick things you can do that will help instantly increase visitors and help make your blog popular and profitable. Read the article here.

What to Expect from Web 3.0

The buzz is growing about Web 3.0, but as usual you have to filter out all the hype, self-serving PR, old-fashioned nonsense, newfangled marketing verbiage and other noise. You will then find a few facts that you can grab onto and try to figure out what's going on. The first thing to remember is that, like "Web 2.0," the term Web 3.0 is not an official term of any sort, does not represent any particular protocol or standard, belongs to no one – and is used, misused and made nearly meaningless by everyone. It is, quite simply, just an arbitrary "version number" that, at most, describes how the Internet is built and how it delivers services, at least as of the freeze-framed moment in time that represents the end of 2.0 and the start of 3.0. Continue reading.

Use the Tools You Have

Many of us go out and buy some of the best tools available. We read about some tool that could easily DOUBLE our business, or TRIPLE our productivity, so we wisely purchase it. Many of us realize that we lack certain skills in critical areas of our businesses, so we register for online classes.

Then we do the DUMBEST thing… we never go through the training. We never learn to use those tools that could easily make our lives easier, and our businesses much more profitable. Read the article here.

Reasons for a Web Presence

Saying that the Web is complicated is like saying that football is aggressive. Web trends come and go, with success stories and disasters wrestling for attention in the public eye. Sometimes people get it, and you have an amazing case like the advent of Twitter. Others miss the point spectacularly, such as CNN's short-lived series where newscasters read excerpts from blogs. Read the article here.

Understanding Keyword Research

Keywords have become the foundation of any email or online internet marketing, including social media. Without adding the right keywords and phrases in your website, you might as well set up shop in the desert. The whole goal is to be found. Sounds simple, but it is not. Understanding how keywords work, takes a bit of time and research. The good news is, the Worldwide Web has all you need to know – and that information is available, at the click of your mouse. Here are a few simple strategies.

Get Other People to Send You Traffic

If you're doing tasks such as search engine optimization and pay-per-click advertising so you can build a steady stream of traffic on your own, you're in for a long, hard uphill climb. Fortunately, there's an easier way to get loads of traffic very quickly – and for free. All you have to do is leverage other people's traffic and resources.

Here's how.

Google andYour Social Media ROI

There’s a lot of confusion around the issue of social media and getting a return on one’s time and social investment, to the point that some people think social media for business is ineffective. If you’ve been thinking that lately, think about how happy you’d be if social media helped you get into your target market’s path through Google.

According to a recent announcement by Google, social media may now be able to help you in ways you hadn’t ever dared to dream. The ROI, or return on investment, from your social media efforts can be measurable and meaningful in a new way.

Click here to find out how.

Google andYour Social Media ROI

There's a lot of confusion around the issue of social media and getting a return on one's time and social investment, to the point that some people think social media for business is ineffective. If you've been thinking that lately, think about how happy you'd be if social media helped you get into your target market's path through Google.

According to a recent announcement by Google, social media may now be able to help you in ways you hadn't ever dared to dream. The ROI, or return on investment, from your social media efforts can be measurable and meaningful in a new way.

Click here to find out how.

Considering Your Social Media Marketing Strategy

There are several benefits to introducing social media into your business online marketing platform. However, this new addition to your traditional marketing method is not at all similar to buying the latest fashion accessory. If that is the approach or mindset you adopt, then it is like marching with a noisy band with your brand new trumpet, only you have no clue how to play it let alone harmonize and make music! Click here to read the article.

Considering Your Social Media Marketing Strategy

There are several benefits to introducing social media into your business online marketing platform. However, this new addition to your traditional marketing method is not at all similar to buying the latest fashion accessory. If that is the approach or mindset you adopt, then it is like marching with a noisy band with your brand new trumpet, only you have no clue how to play it let alone harmonize and make music! Click here to read the article.