We typically write a lot more about the "human side of marketing," because topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy and fail safe your system, neglect trust building and you will have to work twice as hard at your marketing for half the results.
But that doesn't mean you can ignore the numbers side of marketing. This article discusses why numbers are important and how to make them work for you. Read it here.
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