Sunday, May 22, 2011
Friday, May 20, 2011
Thursday, May 19, 2011
Tuesday, May 17, 2011
Monday, May 16, 2011
Sunday, May 15, 2011
Friday, May 13, 2011
Wednesday, May 11, 2011
Tuesday, May 10, 2011
Google Analytics
Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.
From: http://ping.fm/tvfAD
From: http://ping.fm/tvfAD
Effective Anchor Text To Improve Rankings
In order to improve your search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website.
From: http://ping.fm/YM6YS
From: http://ping.fm/YM6YS
The Effects of Spam on Business
Reports estimate that spam costs businesses more than $71 billion in lost productivity annually. Most businesses can likely find a better use for those dollars.
From: http://ping.fm/aeXoy
From: http://ping.fm/aeXoy
Energize Your Email Marketing Campaigns
Email marketing has grown over the years and still can benefit your business substantially. It still takes time and effort to insure it is working effectively.
From: http://ping.fm/9wIAN
From: http://ping.fm/9wIAN
Viral Marketing Tips
Viral marketing is a lot like a high stakes poker game -- there's a small financial cost, a massive branding cost, and some huge potential payoffs.
From: http://ping.fm/ivjyk
From: http://ping.fm/ivjyk
Effective Anchor Text To Improve Rankings
The 'anchor text' is the keyword or key phrase you use when linking from some another website to your own. This is the hyperlinked text that is visible to the human eye. In order to improve your search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website.
To see an example of how powerful this anchor text is, go to Google and do a search for the phrase "click here". At the time of this writing, there are over 1 billion results when searching for that phrase. It would be almost impossible to get anywhere near the top of those results. This spot is currently held by the adobe site, due to the fact that many websites have linked to the adobe site with the phrase "click here".
Google Analytics
Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.
Make sure you have Google analytics or at least some other type of analytics installed on your website.
Traffic Sources
You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly. Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc.
The Effects of Spam on Business
Spam, or junk email, is one of the largest frustrations for Internet users. For businesses, this frustration adds up to dollars lost and spent trying to prevent it. Reports estimate that spam costs U.S. businesses more than $71 billion in lost productivity annually, which equates to $712 per employee. I'm sure most businesses, especially in the economy's current state, can think of a better use for those dollars.
The thing that makes spam a unique, and subsequently the reason it increases every year, is that the cost of email is placed on the receiver rather than the sender. With traditional direct-mail, a person or company spends money on every piece sent. Think about the amount of junk mail you receive every day at your home and business. Now imagine if each piece of mail did not have a hard-cost for the sender — we would all need much larger mailboxes.
Energize Your Email Marketing Campaigns
Email marketing has grown tremendously over the years and it can benefit your business substantially. As with any type of marketing, it takes a great deal of time and effort to insure it is working effectively.
There are many types of email marketing such as sending out periodical newsletters/ezines, sending out promotional emails and product updates, tutorials, etc.
Regardless of which type of campaign you utilize, one important thing you must do is continually evaluate the effectiveness of it. Do not let your email marketing go stale. You need to keep it alive, fresh and energized.
Below are 10 ways you can help energize your email marketing campaign:
Viral Marketing Tips
Viral marketing is a lot like a high stakes poker game — there's a small financial cost, a massive branding cost, and some huge potential payoffs.
Extending it even further, once the cards are dealt and the marketing message is out of the bag, there's no way to retract it, no way to push it further, and no way to turn a partial failure into a success. Everything rests on the quality of the hand — in this case, the video or marketing message — and everything extends from the initial bet.
If you're building a viral marketing strategy, invest in these nuggets of wisdom and make sure that they're part of the DNA of your campaign. These five tips aren't poker tips, but they'd surely translate.
Thursday, May 5, 2011
SEO for Mobile Websites
Along with mobile websites comes mobile SEO. But is it really so different from “regular” SEO? Follow these tips to make sure your mobile website is optimized.
From: http://ping.fm/lHcnW
From: http://ping.fm/lHcnW
SEO for Mobile Websites
Along with mobile websites comes mobile SEO. But is it really so different from “regular” SEO? Follow these tips to make sure your mobile website is optimized.
From: http://ping.fm/iDTGh
From: http://ping.fm/iDTGh
SEO for Mobile Websites
It was inevitable. Along with mobile websites comes mobile website SEO. But is it really so different from "regular" SEO?
Here are 10 tips to help your mobile website soar in the Search Engines…
1. Top of the list – make sure you create a mobile Site Map. This piece of XML code is directly from Google Webmaster Central, and Google recommends that, for once, you avoid Sitemap Creation tools.
Marketing Tactics To Avoid
Knowing what doesn't work can sometimes be more important that learning what does. Here are some things you should avoid when marketing your web site.
It's easy to get confused with all of the various ways that you can be marketing your web site. Over the years I have tried just about every one and have learned some things along the way. Here's some real time and money wasters that you can safely avoid doing.
Tuesday, May 3, 2011
Track and Test Your Ad Campaigns
Traditional advertising methods, such as television and print, have seen a sharp decline in recent years. A big part of this is due to the rise of Internet advertising, as well as other more efficient forms of direct or online marketing. As a consequence, many traditional media outlets are heading south faster than you can say 'pay per click'. In the race to secure ad spend in the 21st century, the old school are losing badly. There is one key reason for this seismic shift in the advertising and marketing industries – the ability to track results.
Continue reading...
Continue reading...
Getting the Click
There are a number of steps a webmaster can take to encourage visitors to "click" on a link or graphic located on their website. The following steps will help "get the click"…
Read them here...
Read them here...
Improve Your Online Reputation
Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future. As our news gathering and reporting moves online, online reputation management is becoming more important. Now, news stories and blogs are being indexed by search engines, and many times, if a company makes the news, that can sometimes be the first item found in the search engine rankings.
Proactive PR is important for online reputation management, because it means you are creating positive search engine results results, which can keep negative search results from ever appearing. You can focus on positive content-generating activities, rather than putting out fires via reactive management.
Is It A Bad Time To Start A Business?
The current recession is still being felt all over the planet. Money is tighter than before for most people. Potential entrepreneurs are more cautious when thinking about starting a new business. However, business experts say that a recessionary period such as this can lead to great opportunities to find success by starting a new business or trying to improve an existing one.
Many people have the misconception that starting a new business while a global recession is still in effect will make their money just go down the drain. There are even current businesses that operate under the belief that advertising and marketing their business is a mistake during this period. The fact is that with the use of smart and proper marketing, a new business started during this period may gain huge returns when the markets regain their shape again. Existing businesses can improve their market share by developing an effective marketing plan and sticking with it.
Sunday, May 1, 2011
recessionary marketing period
A recessionary period such as this can lead to great opportunities to find success by starting a new business or trying to improve an existing one.
From: http://ping.fm/rNW86
From: http://ping.fm/rNW86
Time Management Strategies
There are all kinds of devices and technologies around to help you save time. But the more things there are to save time, the more it seems like we don’t have enough.
From: http://ping.fm/PkGhe
From: http://ping.fm/PkGhe
silver lining in the recession
According to a recent survey conducted by Citibank, some small-business owners and managers are finding a silver lining in the current recession, seeing more high-quality candidates available for hire, rising employee retention rates and gains in market share.
From: http://ping.fm/r1ylH
From: http://ping.fm/r1ylH
long term profitability
A business might want to develop a service or product that is designed to help people get through these tough times. If it’s effective, the appreciation you could earn should lead to long term profitability.
From: http://ping.fm/iiDpu
From: http://ping.fm/iiDpu
Offering free products
Offering free products may hurt profits in the short term, but the customer loyalty and appreciation could pay off quite well long-term.
From: http://ping.fm/yjLCg
From: http://ping.fm/yjLCg
HTML to RSS Feed Creator and Aggregator
However, business experts say that a recessionary period such as this can lead to great opportunities to find success by starting a new business or trying to improve an existing one.
From: http://ping.fm/0bnWf
From: http://ping.fm/0bnWf
online reputation management
Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future.
From: http://ping.fm/PRCcK
From: http://ping.fm/PRCcK
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