The laziest amongst us, those with an allergy to original thought, and those who hate writing the most are almost always adamant that unique content is over-rated, unnecessary or even pointless.
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One of the website content frustrations I frequently endure is the failure, on the part of others, to comprehend the value of accuracy and uniqueness. There is intransigence in that respect, particularly on the part of some designers of e-commerce and content management systems. It is indicative of 3 parts of ignorance, arrogance and stupidity, in almost equal measure…
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