Effective Anchor Text To Improve Rankings

The 'anchor text' is the keyword or key phrase you use when linking from some another website to your own. This is the hyperlinked text that is visible to the human eye. In order to improve your search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website.

To see an example of how powerful this anchor text is, go to Google and do a search for the phrase "click here". At the time of this writing, there are over 1 billion results when searching for that phrase. It would be almost impossible to get anywhere near the top of those results. This spot is currently held by the adobe site, due to the fact that many websites have linked to the adobe site with the phrase "click here".

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Google Analytics http://amplify.com/u/a126t3

The Effects of Spam on Business http://amplify.com/u/a126rs

Google Analytics

Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.

Make sure you have Google analytics or at least some other type of analytics installed on your website.

Traffic Sources

You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly. Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc.

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The Effects of Spam on Business

Spam, or junk email, is one of the largest frustrations for Internet users. For businesses, this frustration adds up to dollars lost and spent trying to prevent it. Reports estimate that spam costs U.S. businesses more than $71 billion in lost productivity annually, which equates to $712 per employee. I'm sure most businesses, especially in the economy's current state, can think of a better use for those dollars.

The thing that makes spam a unique, and subsequently the reason it increases every year, is that the cost of email is placed on the receiver rather than the sender. With traditional direct-mail, a person or company spends money on every piece sent. Think about the amount of junk mail you receive every day at your home and business. Now imagine if each piece of mail did not have a hard-cost for the sender — we would all need much larger mailboxes.

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Energize Your Email Marketing Campaigns http://amplify.com/u/a126lp

Energize Your Email Marketing Campaigns

Email marketing has grown tremendously over the years and it can benefit your business substantially. As with any type of marketing, it takes a great deal of time and effort to insure it is working effectively.

There are many types of email marketing such as sending out periodical newsletters/ezines, sending out promotional emails and product updates, tutorials, etc.

Regardless of which type of campaign you utilize, one important thing you must do is continually evaluate the effectiveness of it. Do not let your email marketing go stale. You need to keep it alive, fresh and energized.

Below are 10 ways you can help energize your email marketing campaign:

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Viral Marketing Tips http://amplify.com/u/a126jw

Viral Marketing Tips

Viral marketing is a lot like a high stakes poker game — there's a small financial cost, a massive branding cost, and some huge potential payoffs.

Extending it even further, once the cards are dealt and the marketing message is out of the bag, there's no way to retract it, no way to push it further, and no way to turn a partial failure into a success. Everything rests on the quality of the hand — in this case, the video or marketing message — and everything extends from the initial bet.

If you're building a viral marketing strategy, invest in these nuggets of wisdom and make sure that they're part of the DNA of your campaign. These five tips aren't poker tips, but they'd surely translate.

 

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SEO for Mobile Websites

Along with mobile websites comes mobile SEO. But is it really so different from “regular” SEO? Follow these tips to make sure your mobile website is optimized.

From: http://ping.fm/lHcnW

SEO for Mobile Websites

Along with mobile websites comes mobile SEO. But is it really so different from “regular” SEO? Follow these tips to make sure your mobile website is optimized.

From: http://ping.fm/iDTGh

SEO for Mobile Websites

It was inevitable. Along with mobile websites comes mobile website SEO. But is it really so different from "regular" SEO?

Here are 10 tips to help your mobile website soar in the Search Engines…

1. Top of the list – make sure you create a mobile Site Map. This piece of XML code is directly from Google Webmaster Central, and Google recommends that, for once, you avoid Sitemap Creation tools.

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