The 4 Ps of Marketing

Marketing is often defined under 4 heads – known as ‘the 4Ps’. These elements need to be intermingled to deliver a complete marketing campaign.

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The Benefits of Mobile SMS Marketing

But as a business owner, how can you capitalize on this growing technology with a mobile marketing SMS marketing campaign?

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Five Tips For Targeted Traffic

As a website owner, you want traffic. Otherwise your site sits unobserved and unvisited in the blackness of cyberspace. But the key is to find TARGETED traffic.

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The Eternal Domain Age Problem

Google places a lot of trust in quality backlinks to your site, but it also places significant trust in sites which have been around for a long period of time.

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Become An Expert In Online Advertising

Free sources of entertainment like the Internet are bound to gain in audience during a recession. So, this is a great chance to succeed by advertising online.

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Successful Website Design

A good website is much more than a pretty design – it needs to be well designed, well worded and well structured for search engines to present optimum value.

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Website Marketing Essentials

Without proper marketing, a product might as well not even exist. At the same time, clients and consumers do not have enough time to go around looking for everything that is offered

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Website Marketing Essentials

Without proper marketing, a product might as well not even exist. At the same time, clients and consumers do not have enough time to go around looking for everything that is offered. Most consumers want it all right on their fingertips.

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Maximizing Direct Mail Conversion Rates

One of the biggest problems with direct mail marketing is that you don’t know you’ve got it right until you’ve already spent money on design and distribution.

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Improving Your Email Newsletter

The Internet has transformed the way we do business, opening new channels of communication and introducing far more direct ways of marketing to customers

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Successful Website Design

A good website is much more than a pretty design – it needs to be well designed, well worded and well structured for search engines to present optimum value.

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Successful Website Design

A good website is much more than a pretty design – it needs to be well designed, well worded and well structured for search engines to present optimum value.

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Marketing Budgets Can Go Further During A Recession

Online reference website Juggle.com recently sent out a press release stating that it spent more on marketing than ever before – despite the economic downturn – and that its aggressive advertising strategy appears to be working.

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Choosing An Online Niche

If you are thinking about starting an online business it’s essential to find your own niche.

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Onsite Search Engine Optimization

Every business that desires a strong online presence must take the time to make sure their website is optimized for the most popular search engines

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The Effects of Spam on Business

Spam, or junk email, is one of the largest frustrations for Internet users. For businesses, this frustration adds up to a significant amount of dollars spent trying to prevent it.

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Exploring The Twitterverse

it’s virtually impossible to avoid the almost universal growth of Twitter, both as a platform for social media and also a vital component to online marketing strategy.

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Successful Internet Marketing

In order to be successful with internet marketing, it is imperative that you avoid the common mistakes made by those new to the industry.

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Laying the Foundation for Online Growth

Running a business in the 21st century is completely different from the commercial world we used to know. Marketing is no longer an expensive guessing game. Doing deals no longer takes weeks and months – with email, it’s instant.

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Online Advertising Campaigns

The versatility that the internet provides has allowed new businesses to prosper, whether they are primarily an online or offline venture. Online advertising has the potential to add good value to a business, but with all the options it can be incredibly hard to find the right advertising mix.

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Effective B2C Marketing

Building a sustainable base of consumer buyers requires more than an intuitive approach to getting attention – it’s about putting yourself in front of the buyer at as many opportunities as possible and hitting them with sure-fire marketing that pushes all the right buttons.

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Viral Marketing Tips

Viral marketing is a lot like a high stakes poker game — there’s a small financial cost, a massive branding cost, and some huge potential payoffs.

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Building Your Online Business Profile

If you acknowledge the proven techniques of online marketing and apply them to your business, you will likely enjoy more cost-effective lead generation.

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Content is Still King for SEO

Most marketers only concentrate on link building to attract more traffic instead of actually providing internet users with a useful and informative website.

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Secret Weapons For Promoting A Business

Aside from the staple marketing materials like business cards and a website, there are other strong and effective marketing tools which are often overlooked.

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Website Marketing Essentials

Online marketing has quickly come to the rescue for those looking to reach new clients. It has bridged the gap between your offer and your potential customer.

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Maximizing Direct Mail Conversion Rates

One of the problems with direct mail marketing is that you don't know you've got it right until the money on printing and distribution has already been spent.

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Advantages of Mobile Web Design

So what are the characteristics, advantages and disadvantages of mobile web design? How do you find out how mobile web design could work for your business?

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Improving Your Email Newsletter

The Internet has transformed the way we do business, opening new channels of communication and introducing far more direct ways of marketing to customers.

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